In a world where mobile-first is the norm, vertical video has emerged as the perfect format for storytelling — especially for micro dramas and public information content. With generative video tools now allowing us to create directly in vertical format, the result is content that’s native, efficient, and emotionally impactful.

Let’s explore why vertical video isn’t just practical — it’s powerful.

Vertical Video is Made for Mobile

More than 80% of online video is watched on a mobile device. Social media platforms like Instagram, TikTok, and YouTube Shorts are built entirely around the vertical format. Creating content that fills the screen — rather than floating awkwardly in a widescreen letterbox — results in higher engagement and viewer retention.

For public service announcements and short scripted stories, that edge in visibility can make all the difference.

No More Cropping: Native Composition in Vertical Format

With generative video tools, you don’t need to retrofit a landscape video into a portrait frame. You can create your content natively in vertical — from storyboarding and shot composition to final render.

• No pan-and-scan workaround
• No off-centre subjects
• No wasted pixels

Instead, you get video content that’s visually clean, designed for impact, and fully optimised for portrait-mode consumption.

Micro Dramas: Emotional Impact in 30 Seconds or Less

Micro dramas — short-form narratives with a clear beginning, middle, and end — are ideal for vertical video. The tight frame brings the viewer closer to the action. Close-ups feel more personal, pacing feels punchier, and visual storytelling becomes immediate and intimate.

Think of it as theatre in the palm of your hand.

Whether you’re demonstrating a safety tip, re-enacting a public scenario, or sharing a behavioural insight, vertical storytelling keeps the message short, clear, and powerful.

Easy Localisation with Multi-language Captions

Want to distribute your content to different regions or communities? Vertical video supports easily embedded captions and subtitles, which can be generated in multiple languages. This makes your content accessible, inclusive, and adaptable — without the need to reshoot or re-edit.

Perfect for:

• Local government campaigns
• International NGOs
• Health and safety outreach
• Education and awareness projects

Key Benefits of Vertical Video for Public Service and Storytelling

• ✅ Full-screen immersion on mobile devices
• ✅ No need to crop or compromise visual quality
• ✅ Stronger emotional impact in short-form storytelling
• ✅ Effortless localisation through subtitles and captions
• ✅ Optimised for TikTok, Reels, Shorts and other key platforms

Final Thoughts: Think Vertical, Create Local, Make Impact

If your goal is to deliver high-impact stories that connect instantly, vertical video is the format you’ve been waiting for. Especially in the realm of micro dramas and public information films, it offers a powerful blend of intimacy, efficiency, and scalability.

And thanks to generative video tools, the process has never been more streamlined.

Need help creating vertical video content for your campaign or project?
Contact us to find out how we can bring your message to life in the perfect format.